Privacy Policy

Last updated: April 2025

We understand that your personal information is important. That's why we're committed to keeping your personal information safe and your data secure. Our Privacy Policy explains the information we collect, as well as why and how we collect, hold, use and share your personal information.

Who We Are

Seaside Street is an Australian fashion brand based boutique. When we refer to "we", "us" or "our" in this policy, we mean Seaside Street and its operators.

Collecting Your Personal Information

We need your personal information to provide our products and services to you. We collect personal information in a variety of ways, including:

  • When you place an order through our website
  • When you create an account with us
  • When you sign up to our email list or enter a promotion
  • When you complete a form and submit it to us
  • When you contact us with a query or complaint
  • When you interact with us on social media platforms including Instagram and TikTok
  • From third parties and publicly available sources
  • Automatically through cookies and tracking technologies when you use our website

The types of personal information we may collect include your name, email address, phone number, delivery address, payment information and browsing behaviour on our site.

Some data is collected in the form of cookies while using our website. You can manage your cookie preferences through your browser settings at any time.

Storing Your Personal Information

We are committed to ensuring that the personal information we collect is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure personal information and protect it from misuse, interference, loss and unauthorised access, modification and disclosure.

Your information is stored on secure servers. Where we use third-party service providers to store or process your data, we take reasonable steps to ensure those providers maintain appropriate security standards.

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. For example, we are required to retain certain transaction records for a minimum of 5 years under Australian tax law. Once your information is no longer required, we will take reasonable steps to destroy or de-identify it securely.

Using Your Personal Information

We use your personal information to:

  • Process and fulfil your orders
  • Communicate with you about your purchases and account
  • Respond to your queries and provide customer support
  • Process returns, exchanges and refunds
  • Send you marketing communications, including new arrivals, promotions and brand updates (where you have opted in)
  • Run competitions and promotions
  • Improve our website and customer experience
  • Conduct internal analytics and business administration
  • Serve targeted and retargeted advertising to you across platforms including Meta (Facebook and Instagram) and Google
  • Comply with our legal obligations under Australian law

You may opt out of marketing communications at any time by clicking "unsubscribe" in any email we send, or by contacting us directly.

Sharing Your Personal Information

We may share your personal information with trusted third parties in connection with our products and services, including:

  • Payment processors (such as Shopify Payments, Afterpay or other providers)
  • Shipping and logistics providers to fulfil your orders
  • Email marketing platforms (such as Klaviyo or similar providers)
  • Analytics and advertising platforms (such as Meta and Google) for the purpose of targeted advertising and retargeting
  • Any other third parties engaged by us to operate our business

We do not sell your personal information to third parties.

Overseas Disclosure

Some of the third-party service providers we use may store or process your personal information outside of Australia, including in the United States and other countries. Where this occurs, we take reasonable steps to ensure your information is handled in accordance with the Australian Privacy Principles under the Privacy Act 1988 (Cth). If you are located in the European Union, we will handle your data in a manner consistent with the General Data Protection Regulation (GDPR) where applicable.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your browsing experience, analyse site traffic and assist with our marketing efforts. Cookies are small files stored on your device.

We use the following types of tracking on our website:

  • Meta Pixel: We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram, and to serve retargeted ads to visitors of our website. The Meta Pixel collects data about your activity on our site and shares it with Meta Platforms Inc.
  • Google Analytics / Google Ads: We use Google tools to understand how visitors use our website and to measure the performance of our advertising campaigns.
  • Functional cookies: These are necessary for the website to operate correctly, including shopping cart functionality and session management.

You can choose to disable cookies through your browser settings, however this may affect the functionality of our website. You may also opt out of personalised advertising through your Meta and Google account settings.

Data Breach Notification

In the event of a data breach that is likely to result in serious harm to any individual whose personal information is involved, we will comply with our obligations under the Notifiable Data Breaches (NDB) scheme under the Privacy Act 1988 (Cth). This includes notifying affected individuals and the Office of the Australian Information Commissioner (OAIC) as soon as practicable.

Third-Party Links

Our website may contain links to third-party websites, including social media platforms and partner sites. We are not responsible for the privacy practices of those websites and we encourage you to review their privacy policies before providing any personal information.

Your Rights and Controlling Your Personal Information

You have the right to:

  • Request access to the personal information we hold about you
  • Request that we correct any inaccurate, incomplete or outdated information
  • Request that we delete your personal information (subject to our legal obligations)
  • Opt out of direct marketing at any time
  • Opt out of targeted and retargeted advertising
  • Make a complaint about how we have handled your personal information

If you wish to exercise any of these rights, please contact us using the details below.

Making a Complaint

If you wish to make a complaint about how we have handled your personal information, please contact us with full details of your complaint. We will investigate and respond within a reasonable timeframe.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC):

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at:

Seaside Street

seasidestreetco@gmail.com

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The most current version will always be available on our website. We encourage you to review this policy periodically.

This Privacy Policy applies to Seaside Street and is governed by the Privacy Act 1988 (Cth) and the Australian Privacy Principles.